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Chrome users, see if Google is tracking you with new targeted advertising – Mashable

Cookies are out, FLoCs are in.



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Google is keeping an eye on where you go on the internet.
Back in 2020 Google announced the beginning of the end of third-party cookies that track you as you click around the Chrome web browser. Now it’s starting to roll out its cookies replacement, a tracking mechanism called a “Federated Learning of Cohorts,” or FLoC.
Cookies remember information about your logins or what you’ve looked at on a shopping website. Advertisers use this information to better understand your online and even offline…

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